Artificial intelligence has become a salient issue as a powerful technology with implications that transcend borders and need to be addressed globally. The European Union's narrative as an international actor is characterized by the ambition of global leadership, as a promoter of a global order, and as a shaper of global rules based on principles and values. This chapter focuses on the EU narrative on artificial intelligence. Using the theoretical framework of international actorness, combined with the concepts of normative power and norm-shaper, this chapter answers the research question: How does the European Union's narrative on artificial intelligence position itself as an international actor? The analysis is supported by a mixed approach, using deduction and induction as complementary strategies of inquiry, through a qualitative thematic analysis of European Commission documents to identify, analyze, and report meaningful patterns within the data. The main finding is that the EU positions itself as a normative power with a declared ambition of global leadership by shaping global norms and standards based on a human-centric, sustainable, secure, inclusive, and trustworthy approach to AI.